II. Historical and Institutional Factors
What are the institutional factors that may be important? As a production of a specific producer (i.e. Walt Disney), institution (Disney Studios), specific economic factors (Studio Film), or a political background? (U.S. politics 1959) I Am Legend was made in 2007. During this time, the U.S. economy was in a good shape. Many companies were producing and selling out their new products like Apple and it's first version of the iPhone while Nintendo was coming out with their wii. The U.S. economy was pretty stable so Warner Bros. Pictures cranked out movies more and more. What also happened in 2007, were the issues concerning troops in Iraq and the effects of the greenhouse effect. Warner Bros. Pictures take the biggest credit for producing I Am Legend but they also acknowledge the other companies that helped with the production and distribution.
What is the film’s historical significance? As a document of its time? As a part of history of film?
The film's historical significance is its reference to the long debated "End of the World" according to the Mayan calendar. This shows a possible and modern version of what the end of the world could look like and how it could come to be. Since, at the time, troops from the U.S. were being sent to Iraq, this movie reflects the tensions the U.S. had with their country.
III. Socio-cultural context
What is the film’s socio-cultural context? As a work from a specific country? This film was produced, shot and released in the United States, in English. This shows, like I stated above, the mix of feelings Americans had toward sending more troops to Iraq. What is a good thing or a bad thing? What is really necessary? This shows how sometimes, the human desire to achieve and do good can backfire on society.
As a work from a specific culture? As a work representing a specific part of its society? As a work made for a specific audience? Since so many people argue about whether or not the world is going to end in December of 2012 and this film helps a variety of viewers to see one post-apocalyptic version of the world ending because of the human need to destroy diseases. "Robert Neville is a scientist who was unable to stop the spread of the terrible virus that was incurable and man-made. Immune, Neville is now the last human survivor in what is left of New York City and perhaps the world. For three years, Neville has faithfully sent out daily radio messages, desperate to find any other survivors who might be out there. Perhaps mankind's last, best hope, Neville is driven by only one remaining mission: to find a way to reverse the effects of the virus using his own immune blood." This film reflects modern American culture because, like i said before, the urge for humans to be irresistible to diseases. This shows how society uses and develops more and more technology to be able to study, diagnose and come up with cures to every day or life-threatening illnesses. The modern part of American culture shown is whenever Neville (Will Smith) is back in his house, researching and testing in his lab or eating breakfast and watching a rerun of the news. This is habitually what most Americans do in the morning.
As a work made for a specific reason? Francis Lawrence, when asked about his reason for producing I Am Legend, he responded, "It was the idea of 'What does that world look like, what does it do to you when you're by yourself... What does it do without people, without companionship and sound and the loss of your family, without anybody to talk to? I think that's really what people [connect] to ..."
→ sources: the inner recesses of my head, Yahoo answers(for the butterfly idea), IMDB, timelines(to show how the U.S.'s economy was at the time), other click through links are shown above



